Samsung is spending big to draw awareness to its new smartwatches. With a very limited budget, Huawei needed to challenge conventional smart tech launches to drive awareness to its amazing new Watch 2.
Since the Watch 2 operates separately from the phone it liberates the user to do more.
We launched Watch 2 with the Jabbawoockeez California’s biggest hip hop dance troupe and created a unique interpretation on free spirits, effectively demonstrating the Watch 2’s myriad of amazing features.
Huawei Watch 2 was outspent by Samsung 12:1 but achieved fantastic results. With a budget of only $500,000 for talent, film and media to promote the Watch 2, the Watch 2 film received over 300,000 views, compared to Samsung’s 1.6 million.
In other words, Samsung spent $3.8 per viewer while Huawei spent only $1.67. That’s 2.3 X ROI efficiency.