How to create a WeChat enabled mobile CRM platform that can encourage repeat purchases on a highly generic product?
We built an entire CRM redemption system from the ground up, using QR codes printed on Watson's Water products for collection & redemption of points, encouraging consumers to participate in future promotions and repeat purchase of Watson's products. This included both front end consumer-facing communications as well as a backend management tool.
To date, 1.3 billion unique codes have been created driving 4.7 million members. Through promotions and surveys, Watson's Water has also collected close to 1 million phone numbers.