Watson's Water
CHINA

Watson's Thirst For Loyalty

With 1 billion QR codes, we drove loyalty to millions in one of China’s largest loyalty platforms.
  1. CHALLENGE

    How to create a WeChat enabled mobile CRM platform that can encourage repeat purchases on a highly generic product?

  2. SOLUTION

    We built an entire CRM redemption system from the ground up, using QR codes printed on Watson's Water products for collection & redemption of points, encouraging consumers to participate in future promotions and repeat purchase of Watson's products. This included both front end consumer-facing communications as well as a backend management tool.

  3. RESULTS

    To date, 1.3 billion unique codes have been created driving 4.7 million members. Through promotions and surveys, Watson's Water has also collected close to 1 million phone numbers.

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